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Virality, platforms and influence

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Veranstaltung: Donnerstag, den 30. März 2023 14:00 - Freitag, den 31. März 2023 13:00
Ort: Black Box, Maison des Sciences humaines
11, Porte des Sciences
L-4366 Esch-sur-Alzette

A conference organised within the frame of the HIVI Project.

Within the framework of the HIVI project, related to the history of online virality and supported by the Luxembourg National Research Fund (FNR)  (C20/SC/14758148), this conference, organised by Fred Pailler and Valérie Schafer (C²DH, University of Luxembourg), will analyse the role that platforms and diverse stakeholders (i.e., celebrities, entrepreneurs, companies, politicians, NGO, journalists, activists, users, etc.) play in the spread, diffusion, circulation or moderation and invisibilisation of digital content.

It will intertwine case study based approach and more theoretical ones, and question methods, audiences, formats, discourses, reception, etc. to better unfold the complexity of viral contents and the key notion of influence.



Thursday, 30 March 2023




Influence Everywhere


Chair: Alexandre Coutant


The domestic life turning viral. The female emancipation of cleaning influencer 
by Raffaella Scelzi


Can we learn about the Holocaust in 60 seconds? Memetic Modes of historical storytelling on TikTok
by Tom Divon




Influencer Creep: The Platformization Of Art Worlds 
by Sophie Bishop


Individual attachment and player’s virtual assets circulation in a Massively Multiplayer Online Games 
by Bruno Vétel




Keynote by Richard Rogers,Deplatforming and the politics of removal”
(moderation by Fred Pailler)


Lunch for conference speakers


Friday, 31 March 2023


Keynote by Tommaso Venturini, “Memecry: repetition-with-variation in online subcultures”
(moderation by Valérie Schafer)




Politics of influence


Chair: Catherine Tebaldi


Is virality a digitally native concept? Issues for history of information flow and political debates
by Maël Pegny


Reactive communities and affective hype: a methodological proposal to seize the formation and circulation of ‘anti-system’ assertions on a Youtube channel  
by Nelly Quemener


Playing hide and seek with the algorithm: a story of shadowbanning and abusive censorship on TikTok  
by Thibault Grison


Concluding remarks



Entrée libre.

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