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A conference organised within the frame of the HIVI Project.
Within the framework of the HIVI project, related to the history of online virality and supported by the Luxembourg National Research Fund (FNR) (C20/SC/14758148), this conference, organised by Fred Pailler and Valérie Schafer (C²DH, University of Luxembourg), will analyse the role that platforms and diverse stakeholders (i.e., celebrities, entrepreneurs, companies, politicians, NGO, journalists, activists, users, etc.) play in the spread, diffusion, circulation or moderation and invisibilisation of digital content.
It will intertwine case study based approach and more theoretical ones, and question methods, audiences, formats, discourses, reception, etc. to better unfold the complexity of viral contents and the key notion of influence.
ProgrammeThursday, 30 March 2023
| 14.00
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Welcome
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| 14.30
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Influence Everywhere
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Chair: Alexandre Coutant
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The domestic life turning viral. The female emancipation of cleaning influencer
by Raffaella Scelzi
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Can we learn about the Holocaust in 60 seconds? Memetic Modes of historical storytelling on TikTok
by Tom Divon
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| 15.45
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Break
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| 16.00
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Influencer Creep: The Platformization Of Art Worlds
by Sophie Bishop
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Individual attachment and player’s virtual assets circulation in a Massively Multiplayer Online Games
by Bruno Vétel
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| 17.15
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Break
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| 17.30
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Keynote by Richard Rogers, “Deplatforming and the politics of removal”
(moderation by Fred Pailler)
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| 18.30
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Lunch for conference speakers
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Friday, 31 March 2023
| 09.30
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Keynote by Tommaso Venturini, “Memecry: repetition-with-variation in online subcultures”
(moderation by Valérie Schafer)
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| 10.30
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Break
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| 10.45
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Politics of influence
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Chair: Catherine Tebaldi
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Is virality a digitally native concept? Issues for history of information flow and political debates
by Maël Pegny
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Reactive communities and affective hype: a methodological proposal to seize the formation and circulation of ‘anti-system’ assertions on a Youtube channel
by Nelly Quemener
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Playing hide and seek with the algorithm: a story of shadowbanning and abusive censorship on TikTok
by Thibault Grison
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| 12.30
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Concluding remarks
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Lunch
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Entrée libre.
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